The perspective you carry.
High performance coaching for leaders and teams ready to understand what their mindset is costing them — and what becomes possible when they change it.
"Always play the hand you have, not the one you wish you had."
The Work
Most performance work starts with strategy. This starts with awareness — the foundation everything else is built on.
For over a decade, Krista has worked privately with high performers and leadership teams — entirely by referral. The work is precise, personal, and built to last. Clients don't just perform better. They understand why, and they know how to sustain it.
Pillar I
Awareness is the master skill. When leaders understand how their minds work — their patterns, their limits, their defaults — everything changes. Communication deepens. Decisions sharpen. Presence expands. This is where the real work begins.
Pillar II
The body is not separate from performance — it is performance. Sleep, nutrition, and recovery aren't wellness extras. They are the biological infrastructure behind every decision, every interaction, every result. You cannot outperform a depleted system.
"What upsets people is not things themselves, but their judgements about these things."
Epictetus
In their words
"Krista was fluid and engaging as she guided our TOVO athletes to realize their full potential."
Todd Beane
Founder, TOVO Academy Barcelona
"Krista Howell has worked with us to recognize the valuable relationship between mindfulness and our work relationships. With humor, depth of knowledge, and personal anecdotes she taught us not only how our brains work, but also practical exercises we can use to create more harmony in our work and lives."
Senior Leadership Team
Levi Strauss & Co.
"She showed the importance of being present in everything you do and how that can positively impact your life."
Levi Strauss & Co.
"This should be taught to the whole company."
Levi Strauss & Co.
"She was incredible."
Levi Strauss & Co.
"Krista is a charismatic, personable, and caring performance coach. She truly knows how to blend the latest research and tap into my strong emotional and mental states. While the tools and techniques can work for almost anyone, Krista is intuitive and adapts her skill and wisdom to best fit what could work for me as a unique individual. She understands how fluid and dynamic the mind is and coaches with confidence."
Lila Lapanja
U.S. Alpine Ski Racer
How We Work
Private
Deep, sustained work for individuals who are already performing at a high level and want to go further. Built entirely around your psychology, your goals, your biology.
Corporate
Bespoke programs for leadership teams and organizations. The same two-pillar framework, adapted to your culture, your language, your real challenges — never off the shelf.
Speaking
High-impact talks that shift how people see themselves and what they're capable of. Your audience leaves with a different perspective — and the tools to hold onto it.
Krista works with a small number of private clients and select corporate partners each year. If you're ready to explore what's possible, reach out directly.
Krista@kristahowell.comPrivate Coaching
By referral & application
Corporate & Speaking
Inquiries welcome
Available
Worldwide
"You are free to choose, but you are not free from the consequences of your choice."
Epictetus